Motor insurance to loans group Admiral and co-working venue and business support provider Welsh ICE have joined forces to provide a new programme designed to help nascent female entrepreneurs achieve commercial success.
As part of its 30th year in business celebrations, Wales’ only FTSE 100 firm will welcome 30 women, across the Cardiff Capital Region, onto its Admiral 5-9 Club. Delivered by industry experts over a nine weeks the after work programme will cover topics such as idea generation, sales, marketing, branding, business planning, overcoming imposter syndrome, pitching ideas, funding and legal advice. Additional in-person and virtual support will be provided by Welsh ICE.
In the final week all participants will be invited to pitch evening to share their ideas with experts.
The programme, which is being funded entirely by Admiral will also include a series of panel discussions to tackle common barriers experienced by local female entrepreneurs when starting up.
Danielle Jones, social purpose manager at Admiral, said: “We’re so excited to introduce the Admiral 5-9 Club and work with Welsh ICE to provide an invaluable opportunity for women to make their business dreams a reality. We recognise the role we can play in removing the barriers that many women face when looking to launch a business, and we want to ensure they have all the right tools, knowledge, and network to make it a roaring success."
Welsh ICE chief executive, Lesley Williams said: “Welsh ICE believes in supporting female founders to succeed and to help them achieve their full potential. Women entrepreneurs make significant contributions to economic growth and to poverty reduction around the world.
“We’re excited to provide a platform for budding female entrepreneurs in and around the Cardiff areas to gain the essential knowledge and support they need to succeed in their ventures. This partnership with Admiral will help us provide an even greater impact and give a boost to women-led businesses in our community.”
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