From the age of printed flyers to the era of algorithmic targeting, marketing has always adapted to new media. In 2025, global ad spending is expected to cross the trillion-dollar mark, with social media platforms projected to account for nearly $275 billion of that total. Yet behind the numbers is a deeper concern: attention is becoming expensive. Aditt, an incentive-based marketing application, aims to rethink this model by creating a system where both advertisers and audiences share the benefits.
"Although digital and influencer marketing continues to grow on social media platforms, many businesses are yet to achieve the results they expect," says Alec Stern, Co-Founder of Aditt. "The huge investments that companies make in marketing should translate into measurable returns. That's why we created Aditt."
The platform empowers brands to connect with consumers in a more meaningful way by offering real cash rewards for their attention, engagement, and honest feedback. "Our unique approach transforms traditional advertising into authentic, data-driven marketing success," says Drew Ruchim, Co-Founder of Aditt.
Users can sign up for the application with a simple ID-based verification to ensure real, authentic engagement. The platform features advertisements ranging from five to thirty seconds. Users can choose which ads to watch, but must answer a brief question and up to two surveys at the end to qualify for the reward.
For advertisers, Aditt is designed to offer a flexible and cost-efficient marketing solution. Business owners and marketers can easily register on the platform through a simple dashboard. Once registered, they can create engaging short video content, attach interactive surveys, and calls-to-action during each video to drive meaningful engagement. Advertisers can also set up a secure payment method and define a budget for their campaign before launch, giving them full control over their marketing spend while maximizing reach and impact.
"Instead of paying for impressions, advertisers are billed only when users actively engage with an ad and provide their feedback," explains Stern. "We call it a 'Verified Response'. It's a model designed to ensure genuine attention."
A key differentiator for Aditt is the survey feature. It delivers qualitative insights, enabling businesses to understand how potential customers perceive their products and messages. "This functionality is particularly valuable for creative testing, message validation, and gathering actionable product feedback," Ruchim explains.
Through its Verified Response model, interactive quizzes, and secure, user-friendly interface, Aditt bridges the gap between meaningful audience participation and effective marketing. As businesses seek more authentic ways to connect with consumers, Aditt aims to position itself as a transformative solution that redefines how brands and audiences share value in the digital advertising ecosystem.
