As we head into Tennis season in the UK, Adidas have launched their FW23 London Tennis Collection.
With Wimbledon around the corner, Adidas have turned their attention to producing a range that sticks to the traditional all white attire of The All England Lawn Tennis Club. The collection has been branded by Adidas as "a blend of traditional techniques and game-changing technology".
The range is also said to take inspiration from methods and fabrics favoured by London tailors such as single pleating and seersucker fabrics, which aim to honour the heritage and culture of the sport and city. Among the items available are a Women’s Dress Pro, Men’s Printed AEROREADY FreeLift T-Shirt, Women’s Pleat Skirt Pro and Women’s Pleated AEROREADY Skirt Pro and Men’s AEROREAY Short.