Many people don’t know this, but Kobe Bryant was once a signature shoe athlete with Adidas.
Most people don’t know that because the models aren’t looked at too fondly across the board. For good reason. They’re big, boxy and clunky. They’re just generally not thought to be as good as the models Bryant produced with Nike.
But there’s still a nostalgia that comes with them that has made them charming in recent years. Things have turned around a bit. Now, Adidas wants to tap into that.
