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The Guardian - AU
The Guardian - AU
Entertainment
Sian Cain

Adidas shareholders launch class action lawsuit over Kanye West brand Yeezy

Kanye West, also known as Ye, pictured at the Kanye West x Adidas show at New York fashon week in 2015.
Kanye West, also known as Ye, pictured on the runway at the Kanye West Yeezy Adidas show as part of New York fashion week in 2015. Photograph: Leandro Justen/BFANYC.com/REX/Shutterstock

Adidas shareholders have filed a class action lawsuit against the sportswear brand, claiming it knew about Kanye West’s problematic behaviour years before it ended their partnership over his antisemitic comments.

The shareholders also allege that Adidas failed to mitigate their financial losses or take precautionary measures to minimise their exposure, after the designer and rapper’s erratic behaviour and offensive comments saw him and his Yeezy brand dropped by Adidas, which resulted in a sharp decline in the company’s stock.

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