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Shivani Kumaresan

Adidas’s Yeezy Sales Surge After Kanye West Fallout

Adidas Kanye West Yeezy Scott Olson

A sign hangs outside of an Adidas store on February 10, 2023, in Chicago, Illinois. Adidas is expecting to report a loss in 2023 after terminating a lucrative deal with rap artist Ye (formerly Kanye West) after he made a series of antisemitic and racist remarks. The company is now trying to decide what to do with $1.3 billion of the artist's unsold Yeezy branded merchandise. (SCOTT OLSON/GETTY IMAGES)

Sportswear giant Adidas AG (OTC: ADDYY) received more than €508 million (US$565 million) worth of orders for its 4 million pairs of unsold Yeezy shoes.

Shoes are offered for sale at an Adidas store on February 10, 2023, in Chicago, Illinois. Adidas received an order of $565 million of unsold Yeezy apparels after the fall-out with the rapper Ye, formerly known as Kanye West. (SCOTT OLSON/GETTY IMAGES)

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