It's no news that big brands protect their design assets aggressively, but lawyers sometimes have a tendency to jump into the ring without thinking about how it will look. And the backlash when the story inevitably makes it into the press can be worse for the brand than any confusion caused to 'the average consumer'.
We've seen plenty of examples of multinational giants being derided for pursuing small businesses that had no intention to steal their identities. But when Adidas lodged a complaint against Black Lives Matter this week, it was perhaps the biggest misstep we've seen in the field of logo patent battles – as the brand itself seems to have realised (see our pick of the best logos for more iconic emblems).
