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Creative Bloq
Creative Bloq
Technology
Natalie Fear

Adidas' new logo has a secret design

Adidas World Cup
Adidas Three Stripe logo on a black background.

Adidas has a fresh new logo for its new 2026 World Cup kits. Featuring a UV print that unveils a hidden monogram, the logo-within-a-logo design is a playful twist on the brand's iconic emblem.

Thanks to its style influence on and off the pitch, the Adidas logo is widely considered one of the best sports logos of all time. Combining fashion and function, the new kit design is a subtle yet elevated reinvention of the brand's iconic identity.

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