Well, folks. Not only is Adidas back in the business of selling Yeezy, but we also now know exactly when the time is coming.
Since October when the brand first cut Kanye West and halted the sale of his Yeezy products, people have been debating about what the brand should do with the leftover inventory that it has on tap.
After making the decision to separate from West, Adidas went on ahead with the production orders made on Yeezy products in a move that the brand says was made to keep folks in the supply chain working. That created billions of dollars in inventory that the brand needed to do, well, something with.
That “something” ended up turning into selling it. Last week, reports surfaced from The Washington Post about the brand deciding to sell West’s wares again to make up for losses. But it’d also pledged to donate a “portion” of the proceeds to charities in relation to the people that he hurt with his hateful language.
On Friday, we got more details on exactly when Yeezy would be back on the shelf and exactly where some of the proceeds from sales were going.
Adidas is selling Yeezy again starting on May 1 and a “significant amount” of the proceeds from the sales will be donated to charities such as the Anti-Defamation League, the Philonise & Keeta Floyd Institute for Social Change and more.
🚨New Yeezy product coming from Adidas by the END OF MAY.🚨
That is a SUPER quick turnaround. pic.twitter.com/pvKjy9Nnc8
— Michael Sykes, II (@MikeDSykes) May 19, 2023
If Adidas is going to sell Yeezy, then I guess this is how the company should do it.
It still feels like there’s some key information missing here, though. There should be a more complete list of charities that the brand is donating to made available to the public. And, most importantly, it’d also be amazing to know exactly how much these charities are getting while West still racks up that 15 percent royalty.
But those are details that will probably be sorted out down the line. In the meantime, Yeezy is officially back at Adidas — albeit, for a limited time.
