Adidas has ended its partnership with the rapper formerly known as Kanye West over his offensive and anti-Semitic remarks, the latest company to cut ties with Ye and a decision that the German sportswear company said would hit its bottom line.
“Adidas does not tolerate antisemitism and any other sort of hate speech,” the company said in a statement on Tuesday. “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
