Adidas has ended its partnership with the rapper formerly known as Kanye West following the star's antisemitic outbursts. The German sportswear giant said it was ending production of its popular Yeezy branded products, produced in collaboration with Ye, with “immediate effect”.
Adidas had faced criticism over its failure to act following Ye's antisemitic remarks made on social media, which saw him restricted from posting on Twitter and Instagram. Now the company has acted, saying: "Adidas does not tolerate antisemitism and any other sort of hate speech.
"Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness. After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy-branded products and stop all payments to Ye and his companies.
