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International Business Times
International Business Times
Business
Femke COLBORNE

Adidas Drops Bella Hadid From Campaign Over Gaza Controversy

Bella Hadid Adidas Gigi Hadid Gaza Hamas Israel Munich Olympic Olympics
Hadid was born in the US but has Palestinian roots through her father (Credit: AFP)

Adidas said Friday it had dropped vocal pro-Palestinian model Bella Hadid from an advertising campaign for retro sneakers referencing the 1972 Munich Olympics, which were overshadowed by a massacre of Israeli athletes.

The German sportswear giant recently relaunched the SL72, a shoe first showcased by athletes at the 1972 Olympics, as part of a series reviving old classic sneakers.

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