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Marie Claire
Marie Claire
Lifestyle
Meguire Hennes

Adidas Drops Bad Bunny's Super Bowl Halftime Show Sneakers—And They Already Hit an It-Shoe Milestone

Bad Bunny Adidas Super Bowl Super Bowl Halftime Show Zara Instagram
Bad Bunny performed during the Super Bowl Halftime Show in sneakers from his brand-new Adidas collaboration .

Fans knew Bad Bunny wouldn't take the Super Bowl halftime show stage in his Schiaparelli Oxfords from the 2026 Grammys. Even so, performing his greatest hits in his very own Adidas sneakers surprised even the most devoted Conejos.

The Adidas BadBo 1.0 sneakers earned their first close-up around two minutes into Bad Bunny's set: on top of a celebrity-filled casita inside Levi's Stadium. His first signature shoe with Adidas was a perfect shade match to his custom, football-inspired Zara set. Little did fans know, while Bad Bunny danced to hits like "Tití Me Preguntó," "NUEVAYoL," and "Yo Perreo Sola," he was planning on re-releasing the once-sold-out model as a post-Super Bowl present the next morning.

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