Adidas is constantly innovating to make sustainably produced goods a larger portion of its business, and now it’s turning to wood as a more environment-friendly material.
Together with the Finnish textile company Spinnova, Adidas Terrex has revealed the HS1, a hoodie that combines wood-based fibers with organic cotton. The nature-derived fiber makes up at least 25 percent of the hoodie’s composition. Its natural color is allowed to remain, as Adidas has cut out any chemicals for dying and bleaching — all while reducing the amount of water necessary for production.
