After mingling with Bored Ape Yacht Club for NFTs, Adidas is venturing deeper into the metaverse with the debut of its Ozworld Experience. Made in collaboration with Ready Player Me, the new project is a personality-based AI-generated avatar creation platform. The online activation allows users to take their avatars throughout the metaverse, making it the first platform that lets anyone explore the online world with one consistent identity.
Built on the essence of individual personalities rather than physical appearances, Ozworld prompts users to answer a series of questions — including their favorite footwear featured in the online world — in order to learn more about who they are. The platform then translates this information into a unique digital avatar that takes inspiration from Ozworld’s own aesthetics. Every user will be able to download their Ozworld alter ego to use as stickers and GIFs across social media.
