If you’ve been scrolling through social media, you might have seen something slightly unusual pop up on Adidas’ Twitter feed. Amongst the motivational posts and tweets selling trainers, the brand’s latest advert shows a grid of various different types of breasts.
“We believe women’s breasts in all shapes and sizes deserve support and comfort,” writes the caption. “Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.”
It’s not only on social media – Adidas has also put billboards up for the whole world to see. It’s a bold move, particularly considering how boobs still remain relatively taboo in society.
