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The Guardian - UK
The Guardian - UK
Lifestyle
Ellie Violet Bramley

Adidas apologises to Bella Hadid after she appeared in campaign criticised by Israel

Bella Hadid in a red Adidas top in New York
Adidas originally said it was ‘revising’ its campaign after criticism from Israel over Hadid’s involvement in the promotion of retro SL72 trainers. Photograph: Gotham/GC Images

Adidas has apologised to the model Bella Hadid after pulling adverts in which she was promoting a sport shoe first launched to coincide with the 1972 Munich Olympics.

Adidas last week said it was “revising” its campaign after criticism from Israel over Hadid’s involvement in the campaign for the retro SL72 trainers. Hadid is an American whose family has roots in Palestine.

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