Adidas is setting the stage for the next generation of tennis athletes. Alongside South African designer Thebe Magugu, the sports giant is launching an inclusive collection of tennis apparel and footwear celebrating culture and heritage.
When developing the collection, the duo decided to start with their shared love of the game and the concept of kinship. Viewership and funding in the professional sport have historically leaned on male athletes, and Thebe Magugu and Adidas are aiming to create a more balanced playing field through unisex styles, gender-neutral pieces, and inclusive sizing.
