After making its debut NFT late last year, Adidas is continuing its expedition into the metaverse with Prada as a new partner.
The two collaborators, who first joined forces in 2019, are launching a campaign to create user-generated NFTs in a project called “Adidas for Prada Re-Source.” 3,000 fans will be selected to create and mint their own unique tokens using original and anonymized photographs. Each of these images will then be compiled by digital artist and coder Zach Lieberman into a composite NFT that’ll be auctioned for charity.