Adele fans are freaking out after spotting subtle parallels to past music videos in ‘Easy On Me’. The song is Adele’s first solo release in five years and is the lead single off of her highly anticipated fourth studio album, 30.
The singer confirmed in a now-viral Instagram live stream last week that the new album will focus on her painful divorce from charity CEO Simon Konecki. ‘Easy On Me’ is a melodic and emotional ballad, and fans were left “sobbing” after watching the music video - which appears to be a continuation of her past hits.
‘Easy On Me’ opens with the singer moving out of an empty house that looks suspiciously like the one she moved into in the music video for her 2015 smash hit, ‘Hello’.
Adele’s growth she finally left the house
— KALYJAY (@gyaigyimii) October 14, 2021
Hello Easy On Me pic.twitter.com/VD1G0lKa1p
Another scene shows Adele sitting on a chair in an unfinished room, which fans were quick to point out as a callback to 2010’s ‘Rolling in the Deep’.
Not only did adele move out of the "hello" house but she also went back to sitting on the "rolling in the deep" chair later on. and you hear a sob escape me. #EasyOnMe pic.twitter.com/Q4Th4lJToG
— Tim🍁 (@itstimir) October 14, 2021
One fan proposed that the reference goes as far back to the music video for her 2007 single, ‘Hometown Glory’.
Easy On Me (2021)
— Tets Makino | Laban Leni 2022 (@TetsMakino) October 14, 2021
Rolling in the Deep (2010)
Hometown Glory (2007) pic.twitter.com/IXWOaVyaL7
The video ends with the singer looking over her shoulder in a scene similar to that of 2008’s ‘Chasing Pavements’.
Sign up to our new free Indy100 weekly newsletter
I love how she references all her first singles in each era. "Hello" (25) at the beginning with the house. Then "Rolling In The Deep" (21) with the chair singing. Then looking over her shoulder while in the car towards the end is “Chasing Pavement”(19) reference #EasyOnMe pic.twitter.com/63v2RSSsvt
— Mimi The Music Blogger (@mdaixo) October 14, 2021
The common theory among fans is that Adele built a house in ‘Rolling in the Deep’, moved into the house in ‘Hello’, and is finally leaving in ‘Easy on Me’. This marks both the end of an era and the start of a new chapter for the singer as she enters her 30th year on the tail-end of heartbreak.
In “Rolling in the deep”, Adele is building the house. In “Hello” she moved into that house and in “Easy on me” she left that house. A storytelllller <3 https://t.co/Vf7WuP1e2n
— arPANDA'bechuran (@_ArpanD) October 15, 2021
the parallels between all her lead singles in the music video !??!! Hello (leaving the house), Rolling in the Deep (the flying papers and wind effect), Chasing Pavements (she’s driving, chasing the pavements…). HER MIND #Adele30 #EasyOnMe pic.twitter.com/1eQmHQDlXV
— wildside³⁰ (@thatkindofdua) October 14, 2021
The music video hit 6 million views in just four hours after its debut, making it her fastest video to do so. As of today, the video currently sits at 23 million. 30, now available for pre-order, drops November 19th.