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The Guardian - AU
The Guardian - AU
National

Adelaide: the hotspot for young entrepreneurs and tastemakers

Benjemen Elengoven photo
Benjemen Elengoven migrated from India to South Australia, and is the CEO and founder of MyGigsters, a financial service platform for self-employed workers. Photograph: Gov SA

It’s one thing to have an idea, but it’s another to take that concept and turn it into a reality. In 2022, starting a business takes more than a dream: it takes determination, passion and a strong sense of purpose. Many young professionals have found they can make their dreams come true in South Australia. Known and loved for its food, art and festivals, the state is also home to a new generation of young entrepreneurs who have discovered a base that caters to their individuality.

From its burgeoning hospitality industry to its flourishing beauty and fashion scene, Adelaide is brimming with possibilities for anyone looking to live a purposeful life. Here, three young professionals share how moving to this progressive city changed the course of their careers.

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