Addressable ad campaigns deliver incremental reach to large and small ad campaigns, a new study found.
According to A Guide to Best Practices in Planning and Buying Addressable Television Advertising from industry group Go Addressable and the Coalition for Innovative Media Measurement (CIMM), when linear campaign reach as much as 40% of an audience, addressable ads 20 to 40 more reach points, a lift of 32% to 87%.
