Address science misinformation not by repeating the facts, but by building conversation and community

Using communication strategies that tap into people's social networks can help agencies combat misinformation. arthobbit/iStock via Getty Images Plus

Misinformation about scientific topics, including falsehoods such as vaccines cause autism and climate change being an entirely natural phenomenon, is an issue scientists have been discussing more and more. Widespread misinformation can lead to confusion about public health and environmental issues and can hinder those working to solve societal problems.

As an environmental social scientist who researches how science can have an impact on society, I seek effective ways to address misinformation.