
On Oct. 4, 2019, then-Houston Rockets general manager Daryl Morey sent a simple tweet that changed the global trajectory of the NBA.
Igniting one of the last major sports stories of the 2010s, Morey urged his followers to "fight for freedom" and "stand with Hong Kong" amid pro-democracy upheaval in the country. That earned the NBA significant pushback from China—which governs Hong Kong as a special administrative region—and cost the league hundreds of millions of dollars.