Despite the gigantic, multi-billion dollar media deal the league signed with its broadcast partners over the summer, the buzz this season has been about the NBA's alleged ratings problem. With substandard viewership over the first half of the season and many loud complaints about the style of play commissioner Adam Silver has been asked on multiple occasions what the league is considering to "fix" the problems fans seem to have with the current version of basketball.
On Wednesday Silver was asked by Dan Patrick on the Dan Patrick Show for the wildest ideas that have been discussed in NBA offices as they try to improve the game, and Silver took the opportunity to make the case for a change he feels would be beneficial: shorter games in the form of 10-minute quarters.
