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Fortune
Fortune
Nicholas Gordon

Adam Neumann uses plungers to explain idea behind Flow, his new real estate startup

(Credit: Shahar Azran—Getty Images)

Since WeWork founder Adam Neumann announced that he was launching a real estate company called Flow last year, people have wondered what exactly the new venture was meant to do.

On Tuesday, Andreessen Horowitz, which is one of Neumann's backers, released a video from a November conference panel where the WeWork founder shared a few details about Flow, which he said would create “an elevated experience for the resident.”

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