Adam Collard's return to Love Island has prompted a warning from Women's Aid after they accused him of "emotional abuse" during his previous appearance on the show.
Adam, 26, a Newcastle-based personal trainer, re-entered the villa on Monday night - but his reappearance caused controversy. Women's Aid released a statement, urging ITV bosses to recognise serious issues raised about his previous behaviour.
The charity said: "In the 2018 series of Love Island, we saw Rosie rightly call out Adam for his unacceptable behaviour, which included gaslighting and emotional abuse. We hope that ITV recognise how serious this issue is and that it must be learned from, considering they have asked Adam to return to the show.
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"Love Island is watched by many young people and we know what a huge influence it has. Producers must make sure there is support for contestants throughout, and intervene if relationships become unhealthy or abusive."
Mirror Online has contacted Adam's representatives for comment. ITV has extensive duty of care protocols for this year's series, with measures remaining in place to provide support to programme participants before, during and after filming, reports The Mirror.
Ahead of this series, contributors on the show will be offered video training and guidance covering inclusive language around disability, sexuality, race and ethnicity, behaviours and microaggressions. The discussions will tackle topics including inclusive language, behaviour, creating safe spaces and being a good ally.
Ade Rawcliffe, group director of diversity and inclusion at ITV, said: "The world we live in is changing every day, and we want all of our Islanders to feel they are part of an inclusive environment in the Villa. As part of our duty of care process, it is also important we play our part in educating our participants to understand and empathise with different perspectives and lived experiences."
Back in 2018, Adam came under fire for the way he treated his love interests. He moved from Kendall Knight to Rosie Williams, who broke down in tears after he started flirting with Megan Barton Hanson and nastily accused her of being "clingy".
Adam's head then turned for Zara McDermott, who he ended up dating for a while on the outside, which left Rosie devastated. He even suggested she was overreacting and that her jealousy over his flirting with Zara had "pushed him away".
During a heartbreaking showdown, Rosie told Adam: "Do you think this is all funny? Is this a big game to you? I don't think you have any idea how much you've really hurt me and really upset me."
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