Singapore and Bengaluru July 30, 2026 - ADA, The Data and AI Experience Company, today announced the completion of its acquisition of Algonomy, a leader in agentic decisioning for retail. The deal strengthens ADA’s intelligent growth platform with AI decisioning technology, closing the gap from data and insight to a fully agentic experience.
The acquisition will also extend ADA's reach to 34 combined markets across APAC, the US, MENA, and Europe.
Algonomy, built on the legacy of Manthan and RichRelevance, is trusted by over 400 leading brands globally for delivering autonomous, hyper-personalized customer experiences.
The coming together of ADA and Algonomy completes a platform that understands the customers and acts for them. Every customer signal runs through a data foundation, where AI agents drive real-time decisions to determine the right price, offer, product, message and then deliver a personalized response across every touchpoint, simultaneously.
