Since an early January flashpoint, a stumbling market, and a litany of foul play has been exposed some unsightly truths about the NFT market, leading to Truth in Advertising (TINA), a non-profit consumer advocacy group, to try to take action ahead of the slow-moving hand of the law.
First up on TINA’s hit list: celebs. TINA sent out letters to 19 celebrities in total, informing the recipients that their promotion of various NFT projects are misleading, since they have a “material connection to the NFT companies they are promoting.” According to FTC law, these connections must be laid out in full in conjunction with any kind of endorsement.
