Advertising is an age-old industry that is growing at a brisk pace to this day. GroupM, a market intelligence firm, projects global ad revenues will rise by nearly 10% in 2024. Moreover, it predicts that total revenue will eclipse the $1 trillion mark this year. A key factor contributing to the strong growth of this mature industry is innovation. The use of AI is the success story of 2024 in advertising. Below, I’ll detail three stocks implementing AI that investors can use to take advantage of this trillion-dollar industry.
