A new Irish campaign has earned widespread praise for capturing one of the most uncomfortable truths of modern parenting: the moment you share your child’s life online, you are exposing them to dangerous crimes.
The ad, part of Ireland’s Data Protection Commission’s “Pause Before You Post” campaign, opens with a little girl walking through a mall with her family. At first, everything seems ordinary. Then strangers begin greeting her with a familiarity that leaves the child and her parents confused.
The moment the viewer begins to feel uneasy, a voice-over cuts in:
