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The Guardian - US
The Guardian - US
World
Maya Yang in New York

Ad campaign targets Latino voters as key bloc for Democrats in midterms

Voto Latino Voter Republican Democratic Party
Maria Teresa Kumar, CEO of Voto Latino, attends a meeting of Joe Biden with Latino community leaders at the White House in Washington in August 2021.
Maria Teresa Kumar, CEO of Voto Latino, attends a meeting of Joe Biden with Latino community leaders at the White House in Washington in August 2021. Photograph: Jonathan Ernst/Reuters

With midterm elections on the horizon, Americans are subject to a flurry of Democratic and Republican ads. As the second-largest voting bloc in 2020, Latino voters are expected to play a significant role in the 2022 elections. They are therefore a key target group.

One non-profit, Voto Latino, aims to fight political disinformation and communicate with self-identified moderate Latino voters through a series of ads.

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