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Ad campaign seeks to boost sales for Paris Paralympics

Paralympics Paris Paris 2024 Olympics

A promotional poster for the Paralympic Games reading "I'm not missing anything, only you," featuring para-athlete Arnaud Assoumanistory. © Paris 2024

Organisers of the Paris Paralympics this week launched an advertising campaign to boost sales for the Games given that only 300,000 tickets have been purchased so far by members of the public.

One hundred days before the start of the event, around 900,000 tickets – a third of the total – have been sold.

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