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PC Gamer
PC Gamer
Harvey Randall

Actors' union SAG-AFTRA announces 'ethical AI' agreement with Replica, but industry veterans feel misrepresented: 'Nobody in our community approved this'

SAG-AFTRA image header on announcement of strike authorization approval.

The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has announced a "groundbreaking AI voice agreement" as per the union's website—and despite its claim that the agreement was "approved by affected members of the union’s voiceover performer community", a lot of industry vets feel like their voices weren't heard.

This agreement with Replica Studios seeks to "[pave] the way for professional voice over artists to safely explore new employment opportunities for their digital voice replicas with industry-leading protections tailored to AI technology". 

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