Social media users have shared their amusement at actor and political activist Laurence Fox's recent comments at a rally, where he criticized Nike for the design of England's new kit while wearing Nike trainers himself. The 45-year-old held a 'rally for British culture' at the Cenotaph on March 23, coinciding with England's friendly match against Brazil at Wembley.
The controversy stemmed from the alteration of the St George's cross on the collar of England's new kit, with Nike opting for shades of purple and pink in what they described as a 'playful update'. This change sparked criticism from various figures, including Prime Minister Rishi Sunak and Leader of the Opposition Sir Keir Starmer, as well as online commentators.
During the rally, Fox addressed the crowd, urging Nike to 'leave our flag alone', while ironically sporting Nike trainers. This juxtaposition led to amusement on social media platforms, prompting Fox to respond in a video defending his choice of footwear, citing that he had purchased them before the controversy surrounding Nike's marketing strategies.
In response to the backlash, Nike clarified their intentions behind the kit design, emphasizing their partnership with the FA since 2012 and their aim to pay tribute to the heroes of 1966. The FA echoed these sentiments, highlighting the historical significance of the St George's cross and its importance to England fans.
The FA spokesperson emphasized that the use of different colored St George's cross-inspired designs on England shirts is not unprecedented, and they remain committed to honoring the traditional red and white flag. The design elements on the new kit, including the gradient of blues and reds with purple accents, were intended to reflect the training gear worn by England's 1966 heroes.
Overall, the controversy surrounding Laurence Fox's remarks at the rally, coupled with the debate over the design of England's new kit, has sparked discussions online and within the football community, highlighting the intersection of sports, culture, and national identity.
