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Digital Camera World
Digital Camera World
Hillary K. Grigonis

Action camera giant GoPro will cut 23 percent of its staff. GoPro announces restructuring plan ahead of a major camera launch

GoPro HERO13 Black action camera held in a hand.

GoPro is poised to launch new high-end cameras this month, but the brand’s push beyond the action camera comes at a rocky time within the US-based company. On Tuesday, April 7, GoPro announced a restructuring plan that includes a global reduction in workforce of about 23 percent of the company’s staff, which means around 145 employees.

The news comes from 8-K paperwork filed with the SEC, which is required documentation that informs stockholders of major changes. According to the announcement, the reduction in workforce will happen in the second quarter of 2026 and will be largely completed by the end of the calendar year.

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