There is no denying the COVID-19 pandemic rattled the film industry, from film production to movie theater attendance. Now, with movies being released in pre-pandemic fashion, audiences are returning to theaters, excited to see their favorite stars on the big screen once again.
Larry H. Miller Megaplex Theatres, an American movie theater group and a strongly community-oriented business, has adopted and installed advanced technological tools, including the Broadsign platform, to not only simplify its workflows, but making life easier for the guest as well. In turn, the theaters have increased digital concession sales by integrating their back-end sales system, Vista, through API. Furthermore, Megaplex gained dynamic capabilities that previously weren’t available, allowing them to innovate and further elevate the movie-going experience in their theatres.
