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France 24

World

Georja CALVIN-SMITH

Across Africa: Marie Lora-Mungai & the essential business handbook for the continent's creatives

Africa

ACROSS AFRICA © FRANCE 24

African creatives have global clout, but talent is only part of the picture, and in reality the starving artist is not a romantic figure but an unsupported one. No more. Georja speaks to one of the biggest advocates for the development of the continent's artistic industries – Marie Lora Mungai's new book "Creative Cash Flow" walks African creatives through the financial sense and business practicalities needed for their gifts to keep on giving.

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