As beauty editors, we know the best beauty advent calendars to shop this year (including luxury advent calendars and affordable advent calendars), but which advent calendars are people searching for the most?
According to Foundation, that's analysed the Google data, Lookfantastic’s 2024 Advent Calendar is the most-wanted beauty Advent Calendar to purchase this year, with over 49,500 searches in September alone. Foundation did the same research in both 2022 and 2023 which had Charlotte Tilbury as the most-wanted advent calendar, showing that Lookfantastic has dethroned the beauty brand.
