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Audio streaming continues to hold a bigger place in digital media going into 2025. Statista reports that global music streaming ad spend will reach $6.5 billion this year, as marketers steadily move budgets from traditional radio to on-demand platforms.
Spotify (SPOT) is right at the center of this shift. The stock is up 115% from its 52-week lows, lifting Spotify’s market value to about $126 billion.