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The Guardian - UK
The Guardian - UK
Business
Lauren Almeida

Accenture dubs 800,000 staff ‘reinventors’ amid shift to AI

Accenture logo
Accenture said it was training its staff in generative AI fundamentals. Photograph: Julie Jacobson/AP

Accenture has reportedly begun calling its near 800,000 employees “reinventors”, as the consultancy tries to position itself as a leader in artificial intelligence.

The consultancy’s chief executive, Julie Sweet, has already started referring to staff by the new label and the business is now pushing for the term to be used more widely.

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