Gerry Cardinale, the owner of AC Milan and founder of RedBird, is spearheading efforts to modernize Italian soccer by revolutionizing the match day experience. His vision includes constructing a new stadium on the outskirts of Milan, a departure from Italy's traditional approach to stadium ownership.
Historically, Serie A clubs have relied on council-owned stadiums, with Juventus FC being the only exception with their Allianz Stadium. Recent attempts by Inter Milan and AC Milan to rebuild or refurbish the Stadio San Siro were thwarted by bureaucratic hurdles.
