
The Abu Dhabi government is in advanced talks with leading Mayfair-style private members club operators about creating a first venue in the Gulf emirate as part of its charm offensive to lure disillusioned wealthy London based investors.
The Abu Dhabi Investment Office (ADIO) believes that private members’ clubs such as Soho House, 5 Hertford Street or George are a key element of London’s lifestyle attraction and that it needs to replicate the experience in the fast growing capital city of the United Arab Emirates.