When Widow’s Bay appeared on Apple TV in April, all signs pointed it to being another one of those underwatched and undermarketed curios – like Sunny or Land of Women or Extrapolations – that routinely get dumped on to the platform before quickly dying of neglect.
Instead, something remarkable happened. Unless Apple has been secretly trialling a new strategy where they directly pay everyone I know to tell me how good its shows are, Widow’s Bay has become the biggest word of mouth hit that television has had in years. With every passing episode, the buzz gets a little bit louder. And this is for a very good reason: Widow’s Bay is absolutely wonderful.
