Abrdn’s chairman and chief executive were forced to defend the company’s controversial rebrand again during its annual general meeting (AGM).
Standard Life Aberdeen announced the name change in April 2021, with many in the industry ridiculing the loss of vowels.
Daily Business reported that during the question and answer session at yesterday's meeting in Edinburgh, one shareholder queried the cost of the move and what research was done in terms of public recognition with the 196-year-old Standard Life brand, which was sold to Phoenix.
