DURHAM, N.H.—New consumer research from Leichtman Research Group, Inc. (LRG) highlights just how ubiquitous the top streaming services have become, with 83% of all U.S. households having a subscription video on-Demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu.
That is the same level (83%) as 2022, but up from 78% in 2020, 69% in 2018, and 52% in 2015, according to the LRG study.
