Australian kids’ TV shows are now few and far between. During the pandemic, the Australian government scrapped decades-old quotas for minimum hours of children’s content to try and bail out flailing commercial television networks. They were never reinstated.
In 2023, the Australian Communications and Media Authority reported the local kids TV sector decreased by more than 84% between 2019 and 2022. Certainly, Bluey continues to top global streaming charts. But beyond this phenomenon – which only financially benefits BBC Studios – local children’s TV has been in grave danger.
