Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Conversation
The Conversation
Lifestyle
Theo Tzanidis, Senior Lecturer in Digital Marketing, University of the West of Scotland

Abba and Tupac in the metaverse: how digital avatars could be the bankable future of band touring

Matt Brown/Wikipedia, CC BY-SA

It was a technological feat that made history, wowed audiences and brought a dead rapper back to life. In April 2012 at the Coachella festival in California, Tupac Shakur took to the stage with Snoop Dogg and Dr Dre. He’d been dead for 16 years, killed in a drive-by shooting in Las Vegas.

But this was Tupac the hologram, foul-mouthed and lifelike, performing before a “shocked and then amazed” crowd.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.