With the demand for milk increasing among cash and carry customers, the Tamil Nadu Cooperative Milk Producers’ Federation, which owns the Aavin brand, has set a target to sell 15 lakh litres of milk a day in the city and suburbs this summer. The dairy major at present sells 14 lakh litres of milk a day. The buoyancy in sales was aided by the reduction in prices announced by the present government. “Due to special drives among residential associations, we have seen an increase of 50,000 litres of milk a day via card sales. We will hold more such drives during the coming month,” Federation Managing Director N. Subbaiyan told The Hindu. Allaying fears of a milk shortage, he said the dairy major had enough milk to tide over this lean season. “At present, our procurement stands at 35 lakh litres a day. Of this, 28 lakh litres a day is sold as milk. By April, the flush season will arrive and the daily procurement is expected to touch 40 lakh litres which will allow us to easily increase sales. Even now, if dealers and distributors want more milk, we are ready to supply,” he said.
