This summer, Aavin is selling more ice cream than usual thanks to its Madurai dairy unit stepping in. Everyday, around 1.5 lakh pieces of ice cream are being sold across the State, of this one lakh are sold just in and around the city.
“Along with the sale of milk, we are seeing an increase in sale of dairy products, mainly ice creams. The Madurai dairy, which was inaugurated by Chief Minister M.K. Stalin, has added 50,000 pieces of ice cream daily. To ensure availability at all outlets, vans with deep freezer facilities have been rented to carry ice creams to different places based on the demand,” said an official source in Aavin, the popular brand of the Tamil Nadu Cooperative Milk Producers’ Federation.
Aavin’s most popular ice cream product is the kulfi, which is manufactured in seven unions, including Tirunelveli, Krishnagiri, Madurai, Villupuram and Virudhunagar. “These unions have a combined capacity of around 40,000 pieces per shift, and if need be, the numbers can be increased according to demand. Around 10,000–15,000 pieces of kulfi are sold per day. Even during the rainy season, some 7,000 pieces are sold. It has remained our flagship product, and we have a long variant too,” explained another source.
